MrBeast’s Snack Revolution, From YouTube to Aisles
“The world’s biggest YouTuber is turning screen time into shelf space, expanding his empire from videos to chocolate and now protein snacks.”
Jimmy Donaldson, widely known as MrBeast, has built one of the most influential digital brands of the last decade. His transition from viral stunts that rack up hundreds of millions of views. Also, his philanthropic challenges have happened in such a few but very intentional years on the part of MrBeast. Let’s not forget his YouTube dominance has also been unmatched. But Donaldson’s ambitions extend far beyond content creation. His latest move shows how creators can cross from entertainment into consumer goods with remarkable scale.
MrBeast
In 2025, MrBeast announced a major partnership with Jack Link’s, the leading U.S. meat snack brand, to launch Beast Packs This collaboration is more than a licensing deal, it is a calculated step into the competitive consumer packaged goods (CPG) sector. Beast Packs bring together Jack Link’s long-standing reputation for quality with MrBeast’s cultural reach, particularly among Gen Z and Gen Alpha.
The snacks themselves have featured beef jerky, biltong, and meat sticks packaged in MrBeast branded grab and go packs. By aligning with the active, protein-seeking habits of consumers, they tap into a market of rising demand but low penetration. Research cited in the launch notes that while a third of young consumers snack more than three times a day, fewer than one in ten reach for meat-based snacks. That gap presents a powerful opportunity for MrBeast’s influence to drive category growth (businesswire.com).
This is not Donaldson’s first involvement into consumer brands. If you recall in 2022, he launched his MrBeast Feastables, a chocolate company that quickly became a hit with fans. The Feastables has since expanded into a variety of new flavors. It even has a kosher-certified line, showing flexibility in catering to even diverse dietary preferences.
MrBeast
Earlier this year too, he also introduced Lunchly, a snack kit initiative aimed at making on-the-go eating more convenient.
What ties these ventures together is not just the product, but the distribution of attention. MrBeast’s digital ecosystem spanning YouTube, TikTok, and a massive online community, which provides a ready-made outlet for brand awareness. Traditional companies spend millions trying to capture the same demographic that MrBeast reaches with every upload. The Jack Link’s partnership formalizes how creators can leverage cultural capital into retail dominance.
For investors and entrepreneurs across board, especially the ones in seemingly saturated niches, this move from MrBeast offers lessons on how the lines between content and commerce continue to blur. Where celebrities once endorsed products, creators now build them, co-own them, and scale them globally. Jimmy’s new brand ventures illustrate how creator economies can transform industries beyond the screen.
As Beast Packs hit shelves, the bigger picture is clear: MrBeast is not only shaping entertainment, he is actively reshaping how consumer brands are building in this digital age.
