- “He Was Tired of Being Ignored — So He Built a Platform That Listens“
Sometimes, the best ideas don’t come from brainstorming sessions. They come from lived frustration. For Ejiroghene Precious, Simplexi started with something small — ordering food online. He kept using the same app, the same restaurant, and placing the same orders. But every time felt like the first. Sadly, there was no acknowledgment. No memory of who he was or what he liked. Just a cold, one-size-fits-all transaction. That moment stuck. And it sparked the idea behind Simplexi.
Simplexi is what Ejiroghene calls a “customer friendship platform.” But it’s more than a catchy phrase — it’s a rethinking of how businesses and customers relate. Instead of juggling WhatsApp chats, Instagram DMs, emails, and voice calls separately, Simplexi brings all conversations into one place. A clean, intuitive dashboard where businesses can remember, respond, and build actual relationships — not just fulfill orders.
The name says it all. “Simplexi stands for simplicity,” Ejiroghene explained. “I wanted something plug-and-play. No need for a developer. Just sign in and start building better conversations with your customers.”
However, it’s a sharp contrast from the kind of complex systems he’s built before. As someone with experience designing APIs and backend platforms, Ejiroghene knows what it means to build for engineers. But this time, he wanted to build for people, especially small business owners who don’t have tech teams, but still want to offer great service.
But that vision came with its own set of challenges.
“Building a tech startup is hard,” he said. “The biggest challenge is always growth versus funding. You need capital to grow, but investors want to see traction before they commit. That in-between stage is where most founders get stuck.”
Notably, what helped him push through was his team.
Ejiroghene believes the right people can make or break a startup. Additionally, the right people aren’t always the most skilled — they’re the most driven. “I’ll take someone who’s hungry to learn over someone who knows it all but doesn’t care. Skill can be taught. Hunger can’t.”
In fact, that mindset has shaped the culture at Simplexi. No inflated titles. No hiding behind roles. Everyone builds, Everyone learns, Everyone contributes.
With the platform set to launch in July 2025, the vision is becoming a reality. And there’s proof it works — the same man behind Simplexi previously developed the platform now used by Lagos State’s Domestic and Sexual Violence Response Team. That kind of impact isn’t theoretical — it’s real.
Now, Ejiroghene wants to take that same energy and scale it across Africa. Also, his goal is for Simplexi to become the continent’s go-to customer service platform. Not just a CRM, but additionally a tool that helps businesses genuinely connect with the people they serve.
When asked what he’d be doing if not in tech, his answer was quick: probably agriculture, real estate, or hospitality. Industries where service and connection still matter.
That thread — the need to serve people better — runs through everything he builds.
Simplexi isn’t trying to reinvent the wheel. It’s trying to make it roll smoother. To make every customer feel seen, heard, and remembered.
Because at the heart of every great business isn’t just a product — it’s a relationship, and customer is always KING.
Wanna know more about Simplexi? Visit simplexi.io
